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Important Aspects of Website Which Directly Affect Search Engine Ranking

When it comes to getting the best digital marketing results for your business, a great SEO strategy is essential. Search engine optimization is not just making backlinks for your website. The way in which your website is presented to your visitors plays a crucial role in making it a brand. As you can make users visit your website through your SEO techniques but the way you website look and function will make user think of taking your service. So, hire best IT Company in Lucknow which offers best services for your website. Here are some important aspects of website given below which directly affect search engine ranking.

 

Responsive Website

With an increasing number of people now using mobile devices to browse the web, so it is really important to ensure that your website is mobile friendly. This can direct effect on your SEO and can also harm your conversions and damage your reputation, since nobody likes to navigate an unresponsive website using a mobile device. Website Development Company in Lucknow offer responsive and customized website designing & development in budget. Not having website today could seriously harm your SEO and cause your other efforts to go to waste when it comes to improving your search engine ranking.

Broken Links

If you want to improve your SEO, then a simple way to do so is to go over your website and find any broken links. Any link that shows up as a 404 error or leads to the wrong page can be very harmful to your brand’s search engine optimization efforts, which is why it’s important to find them as quickly as possible and get rid of them as soon as they are discovered.

Page Speed

Another factor that could be harming your SEO along with your brand’s reputation is your website’s page speed. When a visitor lands on your website, seo experts in chennai it is really irritating for them to wait for your website to fully load. It is really important for your website to load in a matter of seconds and if this is not done then web users will simply leave it and shop somewhere else, usually with one of your competitors. So, it is suggested to pay attention on your website speed as it could be negative for search engine ranking.

Duplicate Content

Finally, duplicate content on your site can create great problem for your website when it comes to SEO ranking. Posting duplicate content can be done very often but it is important to ensure that your content is not too similar with any website and if it is then try to adjust accordingly.