Blogs are informal articles written for the purpose of expressing thought and expertise on a topic. They are a great way to generate fresh content on a website and provide a motivation for email marketing and social media promotion to drive search traffic to your website. The importance of blogging is growing day by day as Google places a great emphasis upon fresh and updated content. Anyone who either runs a website, or is considering starting one, knows that in order to be successful you need traffic. As the number one search engine in the world Google remains as the single most important factor in the ability of a website to attract new visitors. Knowing that blogging is going to be an area that Google focuses upon means that websites need to make blogging a large part of what they do going forward.
Here are some points describing importance of blogging:
Helps Your Website to Get Found
The ultimate goal in creating blogs is to drive as much traffic to your website as possible. When you create a blog post this creates one more indexed page on your website, meaning its one more opportunity for you to show up in search engines and drive traffic to your website. Creating content regularly informs search engines, such as Google, that your website is actively updated and therefore should be checked frequently to see what new content is updated.
Once you have posted a blog on your website, don’t stop there! Make sure you promote your blog by sharing it on social media. This strengthens your social media reach, helps your content get found and drives new website visitors to your blog via your social media accounts. It also facilitates content to be shared on social media for anyone who finds it interesting.
Use Traffic to Convert Visitors to Leads
When you attract new visitors to your website this creates a new opportunity to generate leads. This is where your Call-To-Action (CTA) buttons come in handy. A CTA is a way of directing your website visitors through your website, to keep them engaged on your site, guide them through their journey from awareness to purchase. Good CTA’s include “Find out more”, “download”, discounts, free offers, options to subscribe to your mailing list, etc. You can also use the CTA button on a blog post to move the visitor along to another relevant blog topic on your website or even convert them to a relevant page on your website that explains your services.
Blogs are for Long-Term
Once a blog is indexed in search engines it stays there, meaning your blog can still gain traffic and generate leads even for weeks, months and even years after. Don’t look for instant leads and hundreds of views; give your blog time to generate interest. Blog topics that are timeless will constantly generate more views month after month, so make sure to write about topics you know will be of interest to your target audience.
Blogs Give Your Company a Voice
Blogging allows you to share information about your business and its services but it also allows you to share opinions and thoughts on certain topics. Blogging is a great way to create a personality for your company and makes your business more credible approachable. So, don’t be afraid to share your interests on your blogs, comment on timely news topics or market trends or educate your readers on a particular topic. Always be sure you write blogs with your audience in mind.
