PPC stands for pay-per-click. It is basically a part of digital marketing in which advertisers pay a fee each time one of their ads is clicked. PPC advertising can generate traffic right away. It’s simple and easy, all you have to do is spend enough, get top placement, and potential customers will see your business first. If users are searching for the keywords on which you bid and you’ve placed a well-written ad, you will get clicks the moment the ad is activated.
Google AdWords is the single most popular PPC advertising system in the world. The AdWords platform enables businesses to create ads that appear on Google’s search engine and other Google properties. AdWords operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements. Every time a search is initiated, Google find out the selected ads to be displayed by digging into the pool of ppc service advertisers and chooses a set of ads to be appeared on the valuable ad space on its search results page. The ads to be displayed are chosen based on various factors which include the quality and relevance of their keywords and ad campaigns, as well as the size of their keyword bids.
The pay per click marketing is good for almost everyone whether it is user, advertiser or search engine. They all can get benefit from PPC marketing.
- Advertiser- Advertisers are offered a unique means of putting the message about their services in front of an audience who is actively looking for the required product. Users basically reveal their intent through their search query; advertisers are able to measure the quality of traffic that results from search engine clicks.
- Users- PPC marketing is the best platform where users click on paid search ads more often than any other form of digital advertising. This means that people really don’t mind of advertisement being displayed, provided that the products and services advertised actually fit the users’ needs. We use search engines when we are looking for products and Google Adwords Service, the results, including the ads, are generally highly relevant to what we’re looking for and Google has developed an excellent formula for ensuring that PPC ads meet the user’s needs.
- Search Engines- PPC enables search engines to cater to searchers and advertisers simultaneously. The searchers comprise their user-base, while the advertisers provide them with their revenue stream. The engines want to provide relevant results, first and foremost, while offering a highly targeted, finance driving advertising channel.
The main advantage of PPC Marketing is that Google just don’t reward highest bidders but they reward highest quality ads. Google rewards good performance. The better your ads, the greater are your click through rates and it lower costs.
